Mark has always believed in living life to the full. This personal philosophy started from a young age while wandering the streets and mountains of Pakistan and Afghanistan in his late teens. It culminated when he crossed the Atlantic with a friend on his catamaran later on in life.

After earning a degree in Economics from UCL, he took the unusual path of becoming a self-employed salesman, selling ties to menswear stores all over Europe. A few years later and over 100,000 miles on his old Volvo, he launched, aged 24, his menswear brand. Using his creative flair to design fabrics, he soon gained his own audience and started selling to Harrods, Harvey Nichols, Beams and Tomorrowland in Japan, Bon Marché and Agnes B in Paris, and Barneys New York to name a few. Fashion shows followed with Sehm in Paris, Pitti Uomo in Florence and Designers' Collective in New York.

From there, his career flourished with a complete menswear collection. His brother Neil joined the company, and together they opened their first shop on Boulevard St Germain in Paris, followed by 10 stores in London, the summit being the 31 Savile Row flagship. In 2017, Mark sensed retail was taking a dramatic turn and that their USP "THE PERFECT FIT" could not be delivered online. He closed the Savile Row shop to offer made-to-measure at ready-to-wear prices. Nowadays, after being fitted, clients can order their customized shirt, suit, jacket, trousers online and get the perfect fit delivered to their doorstep in just 18 days.

Without any physical store, the company is very nimble and now opening showrooms all over the world. Ready-to-wear is also available in the seasonal sale. All the products are personally designed by Mark, patterns are exclusive and reflect the attention to detail, and pride Mark has for anything carrying his name.